Our Story

When people make authentic choices, they can achieve so much more. However, wanting something to happen is not the same as actually doing something. That is why we help people to turn what they want and find important into action. We teach people how to break patterns and how to create new habits so that they can control their own lives in a world that is constantly changing.

The Lab of Life was created by a collaboration of behavioral scientists from Radboud University and business scientists with a mission. We know from science that lasting change requires more than awareness and inspiration, which is often central to training and coaching processes. How many times did you make a good resolution, inspired by some event or person, but were swayed by the issues of the day? 

Although change is difficult because of the natural resistance that people have against it, there are proven principles from science that can help. We cannot determine what is important and valuable to a person or organisation. However, we can teach people how to independently adjust their own behavior. That is what we do.

With that skill, goals can actually be achieved. Better or safer collaboration, balancing your work and private life or intrinsically motivating young people to discover what they find important? Learning to take control means having enough energy and motivation for the important things in life. It means being ready for the future.

Dr. Doeschka Anschutz

has a PhD in clinical psychology at the Radboud University Nijmegen. She has extensive experience as a researcher and teacher in the field of behavioural change. Her interest in human motives and social processes are her main motives for developing solution-oriented training courses. Within The Lab of Life Doeschka focuses on the content and scientific side of our solutions.

Joris Bal

has been engaged in internet and online marketing as a business consultant for more than 15 years, and has increasingly focused on the areas of healthcare, vitality and eHealth. Together with Doeschka and Tim, he is responsible for the daily management of The Lab of Life.

MSc. Maartje Hortensius

studied behavioral change and communication science. She applies knowledge about human behavior to encourage people to make conscious, healthy and social choices. She likes to take care of every detail and is involved in office management at The Lab of Life.

Drs. Roy Haan

is trained as an organizational behaviouralist at the Radboud University Nijmegen. He translated the original The Lab of Life concept into a business model and is still responsible for the user-friendliness and accessibility of our method.

Roy Haan

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lasting results

Organizations that have used our method