The Lab of Life is the result of a collaboration between behavioral scientists all affiliated with the Radboud University Nijmegen and organisational experts with experience in the field of eHealth and vitality.

Dr. Doeschka Anschutz

 has a PhD in clinical psychology at the Radboud University Nijmegen. She has extensive experience as a researcher and teacher in the field of behavioural change. Her interest in human motives and social processes are her main motives for developing solution-oriented training courses. Within The Lab of Life Doeschka focuses on the content and scientific side of our solutions.

Doeschka Anschutz
Joris Bal

Joris Bal

has been engaged in internet and online marketing as a business consultant for more than 15 years, and has increasingly focused on the areas of healthcare, vitality and eHealth. Together with Doeschka and Tim, he is responsible for the daily management of The Lab of Life.

MSc Tim van der Sman

is an organisational behaviouralist and is specialised in consumer psychology and behaviour. Partly because of his entrepreneurial experience, Tim gets a lot of energy from optimizing existing- and developing new services. In addition, he has a strong interest in personal development and he likes to facilitate people in discovering the most authentic version of themselves by applying The Lab of Life methodology.

Tim van der Sman
Maartje Hortensius

MSc. Maartje Hortensius

 studied behavioral change and communication science. She applies knowledge about human behavior to encourage people to make conscious, healthy and social choices. She likes to take care of every detail and is involved in office management at The Lab of Life.

Drs. Roy Haan

is trained as an organizational behaviouralist at the Radboud University Nijmegen. He translated the original The Lab of Life concept into a business model and is still responsible for the user-friendliness and accessibility of our method.

Roy Haan
Rick van Baaren

Prof. dr. Dr. Rick van Baaren

is professor of behavioural change & amp; society at Radboud University Nijmegen. In his work he focuses on the theory and practice of behavioral change and is an experienced speaker and trainer.

Dr. Matthijs van Leeuwen

 has a PhD in social psychology. He works as a lecturer in behavioural change at the Radboud University Nijmegen and advises government agencies and commercial organisations about behaviour and motivation.

Matthijs van Leeuwen

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lasting results

Organizations that have used our method